As a career in design and advertising professional active in both, visual and written concepts, I have provided a comprehensive range of visual communication services to companies and organizations in consumer, healthcare, leisure and tourism, trade and technical, government and business to business sectors.

My services are tailored to meet individual marketing needs and each client or campaign but, broadly my work covers the full spectrum of visual communications design, embracing fine arts, traditional and new media tendencies.

Designing and deploying strategies
with strong creative appeal is my forte!

My graphic and and promotional designs have been used for new product launchings, international symposiums and my artistic work commissioned for use in advertising campaigns trough Europe, South and Central America.

As a designer, I have evolved and expanded my repertoire to other areas such as art exhibitions, monuments and awards design, as well maintained active in the local graphic arts movement. In 1995 with a group of colleagues we founded the Puerto Rico Association of Graphic Designers (ADGPR) and served as president for the year 1999. Staying abreast of new trends is an important aspect of my career, thus maintain active via forums and trade activities.

For the past years, I have served as recognized resource for conventions and academic institutions, imparting my experience to help develop and guide new talent interested in pursuing a career in advertising or graphic design. This is one aspect of my career that I find fulfilling and hope to expand my participation by conducting seminars, instructing graphic design principles, and other printing methods for the fine arts.

Specialties: Strategic communication skills for advertising and creative concepts development with a broad experience in medical graphics and multidisciplinary design.